AeroFarms hosted a grand opening for our R&D Facility, AeroFarms AgX in Abu Dhabi, as well as our annual AgTech Innovation Summit. The grand opening began with a keynote address by Her Excellency Mariam bint Mohammed Saeed Hareb Almheiri, UAE Minister of Climate Change and Environment, included a Collaboration Agreement signing with Silal, and concluded with an inaugural First Bite of greens, led by David Rosenberg, Co-Founder and CEO of AeroFarms, and a tour of the leading R+D projects happening at AeroFarms AgX. The next day, AeroFarms hosted the second annual AgTech Innovation Summit which had over 24 global speakers and over 1,000 participants from over 65 different countries.

For this project, I worked with the AeroFarms internal marketing team as well as an external event team, BLIP, to put on these back to back events. The creative execution captured AeroFarms’ innovative technology and was incredibly well received by guests and key stakeholders and resulted in over half a billion media impressions.