Honoring the brand legacy as farmers and innovators, this rebrand elevated the brand identity to unite our activities under one compelling brand and platform -  AeroFarms -  the same brand name, with a fresh new logo, website, FlavorSpectrum™ concept and packaging design that celebrates vertical farming for elevated flavor, nutrition, food safety, quality and so much more. The bold new B2B tagline, “Agriculture, Elevated™,” showcases vertical farming front and center for our stakeholders and consumers, inviting them to learn more about our unique technology.

My role for this project was to manage the process, staying on-time and within budget, as well as lead the ideation, iterations, and final design delivery. I utilized consumer insights and facilitated design reviews with key stakeholders such as c-suite, board members, and key customers to ultimately land on a final product that was well received both internally and externally.